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MAP Monitoring
What is MAP Monitoring?
MAP (Minimum Advertised Price) Monitoring is the automated process of tracking product prices across various online retailers and marketplaces to ensure they are not advertising below the manufacturer's set minimum price. Brands use MAP monitoring software and web scraping to detect violations, protect their brand value, and maintain fair competition among distributors.
Verwandte Begriffe
- MAP ViolationA reseller advertising a product below the brand's Minimum Advertised Price.
- MSRP (Manufacturer's Suggested Retail Price)The price a manufacturer recommends retailers charge for its product.
- Price MonitoringThe continuous, automated tracking of product prices across competitors, marketplaces, and channels.