Industry Glossary
Your comprehensive guide to the terminology of pricing intelligence, web scraping, and digital shelf analytics.
Anti-Bot Detection
Techniques websites use to distinguish automated traffic from human visitors.
Assortment Analysis
Comparing product ranges across retailers to find gaps, overlaps, and opportunities.
Buy Box
The default 'Add to Cart' offer a marketplace shows when multiple sellers list the same product.
Competitor Price Tracking
Systematically collecting and comparing the prices competitors charge for the same or similar products.
Data Feed
A structured, regularly refreshed delivery of data from a provider into a consumer's systems.
Data Parsing
The process of extracting and transforming raw HTML or JSON data into a structured format.
Digital Shelf
The online presence and visibility of a product wherever it is displayed for sale.
Dynamic Pricing
An e-commerce strategy where product prices are continuously adjusted in real-time.
GTIN / EAN Matching
Matching products across sites using standardized barcode identifiers.
Headless Browser
A web browser without a graphical user interface used for automated web scraping.
LLM Training Data
The datasets used to train or fine-tune large language models.
MAP Monitoring
Tracking retailer pricing to ensure compliance with the Minimum Advertised Price.
MAP Violation
A reseller advertising a product below the brand's Minimum Advertised Price.
MSRP (Manufacturer's Suggested Retail Price)
The price a manufacturer recommends retailers charge for its product.
Price Elasticity
A measure of how much demand for a product changes when its price changes.
Price Index
A single number expressing how your prices compare to a competitor or the market overall.
Price Intelligence
Turning raw competitor pricing data into decisions about positioning, promotions, and margin.
Price Monitoring
The continuous, automated tracking of product prices across competitors, marketplaces, and channels.
Price Optimization
Using data and models to find the price that best meets a business goal such as profit or volume.
Price Positioning
Where a retailer or brand deliberately places its prices relative to the competition.
Price Scraping
Automated extraction of publicly displayed prices from websites, marketplaces, and apps.
Product Matching
Identifying that two listings on different sites refer to the same real-world product.
Proxy Rotation
Automatically switching between many IP addresses to distribute web requests.
RAG (Retrieval-Augmented Generation)
An AI architecture where a language model retrieves fresh external data before generating answers.
Rate Limiting
Restricting how many requests a client may make to a server in a given time window.
Repricing
Automatically adjusting product prices in response to market events, usually via rules or algorithms.
Residential Proxy
A proxy that routes traffic through real consumer IP addresses assigned by ISPs.
Rule-Based Pricing
Pricing automation driven by explicit if-then rules rather than machine-learned models.
Scraper API
A managed API that returns structured data from target websites without you running scraping infrastructure.
Share of Search
The share of visibility a brand or product wins in search results for relevant queries.
Stock Availability Monitoring
Tracking whether products are in stock across competitors and sales channels.
Web Crawler
A bot that systematically browses websites by following links to discover pages.
Web Scraping
The automated collection of publicly available data from websites at scale.