Banner and Slider Monitoring tracks the banner advertisements and sliders competitors use on their own websites. Because those slots carry whatever a retailer is currently pushing, watching them gives you a read on a competitor's marketing strategy without waiting for the campaign to show up in pricing.
What you can review
- Banners and sliders displayed on competitor websites
- The visuals a competitor is using
- The copy running alongside those visuals
How to use it
- Open the Ad Monitoring section.
- Select the competitor sites you want to review.
- Examine the visuals and text they are currently running.
Why homepage placement is a signal
Homepage banner space is the scarcest inventory a retailer owns, so what occupies it is a deliberate statement of priority rather than a routine listing. A category that appears there repeatedly is one the competitor is committing traffic to; a product promoted with a visual but no price cut is being pushed on positioning rather than discount. This is the kind of intent that never appears in a price feed, which is why banner monitoring is usually read together with, not instead of, price tracking.