Competitor Cart Tracking is the product module for following cart-specific campaigns on competitor websites and comparing them against your own product prices. It provides comprehensive analysis of competitors' product discount strategies and gives you a read on their marketing approach.
How the comparison is built
- The system behaves like a real user on the competitor's site.
- The top ten products are added to the competitor's cart.
- The cart total and the individual product prices are collected.
- A cart comparison report is delivered to you daily.
How to use it
- The collection runs automatically — no manual step is needed to keep the daily report coming.
- Read the daily cart comparison report against your own pricing for the same products.
Why the listed price is not the price paid
Retailers increasingly hold the shelf price steady and move the real price at the cart: basket-level discounts, buy-more-save-more thresholds, automatic coupons and bundle rules that only appear once items are added. A competitor whose listed prices look identical to yours can therefore be materially cheaper at checkout. Comparing at cart level is the only way to see the price a customer actually pays, which is the number that decides the sale.