Price Index Reports compare the prices of the hotels you select against other hotels in the sector. They are used to analyse how the price index changes over time and to read the state of competition in the market.
What the report gives you
- A comparison of your selected hotels against others in the sector
- The movement of the price index over time
- A view of competitive position in the market rather than against one property
How to use it
- Send your request to your Senkrondata Project Manager, who arranges the report setup.
Why an index rather than a rate comparison
Comparing raw rates across a competitive set breaks down quickly, because rates for different dates, room types and occupancies are not comparable numbers. An index solves this by expressing each rate as a ratio to a market reference, so the result stays meaningful when it is averaged across dates and properties. Tracked over time, it answers whether the whole set is moving together — a market-wide softening — or whether your position within it has shifted, which calls for a very different response.