Marketplace Trend Tracking is the product module for following category trends on multi-seller e-commerce marketplaces, ranked by best sellers. It lets you analyse sales trends and understand which products are new to the category, which categories are gaining attention, and where customer interest is moving.
What you can analyse
- Category trends on multi-seller marketplaces, based on top-selling products
- Product ranking changes, tracked backwards over time rather than only as they stand today
- Popular products in detail, so a ranking movement can be traced to a specific listing
- New products entering the category and the categories drawing the most interest
How to use it
- Click the Marketplace Trends tab in the platform.
- Choose the categories and marketplaces you want to follow.
- Review historical ranking movements for those selections.
- Open a popular product to examine it in detail.
Why ranking movement reads differently from price
A price tells you what a seller is asking; a best-seller rank tells you what buyers actually chose. On a marketplace the two often move independently — a product can hold its price and still climb the ranking because a competitor went out of stock, or drop the price and go nowhere. Tracking rank history alongside pricing separates the two, which is what makes it possible to tell a demand shift apart from a pricing action.