Media Investments tracks your competitors' digital media and advertising expenditure. It lets you examine which platforms they advertise on, the scale of their advertising budgets, and the results their campaigns produce.

What is covered

The advertising platforms a competitor is active on
The size of their advertising budgets
The results their advertising campaigns produce
Detailed data on online media investment

How to use it

Open the Advertising Investments tab.
Select the competitors whose media spend you want to review.
Work through the detailed online media investment data for those competitors.

Reading spend alongside pricing

Advertising spend and pricing are two halves of the same competitive move, and they are usually planned together. A competitor holding price while sharply increasing media spend is buying volume rather than discounting for it; one cutting price while spending nothing on media is likely clearing stock. Neither reading is available from price data alone, which is why media investment is worth tracking against the same competitor set you already monitor on price.