Price comparison and index reports analyse the average prices and trends of competitor products and compare them with your own. By tracking price movement across the wider category, they show where your pricing sits relative to the market rather than relative to a single competitor.
What you can do with them
- Track price movements within a chosen product category and run comparative analysis.
- Tag Reports: create as many separate reports as you need, and assign user roles so each product team only sees its own categories.
- Feed the index into your own systems over the API, which is what makes rule-based or dynamic pricing possible on top of it.
How to use it
- Open the Price Analysis tab to reach the price index reports.
- Choose the product category you want to examine.
- Review price movements over time and compare them against your own prices.
What a price index actually tells you
A price index expresses your price as a ratio to a market reference — usually the average or the lowest price among a defined competitor set — so that a single number says whether you are above or below the market. Its value is that it stays comparable across products with completely different absolute prices: an index of 104 means four percent above the reference whether the product costs 50 or 5,000. Tracked over time, the index shows whether a category is drifting cheaper or dearer, which is a different question from whether any one competitor changed a price.